Ebuzzing

 

With the UK going Olympics and sport crazy let''s take a moment to go back to this year's Wimbledon Championships, which took place from 25^thof June to the 8^th of July. Here at Ebuzzing, we decided to analyse the buzz generated across

the UK, France, Germany, Spain and Italy to see what we could find!

 

 

 

So what happened?

 

As you can see from the above chart that although the first actual mentions and publications around the Championships started around the beginning of May, the first sign of real noise happened just days before the Championships right through to the 8th July. 

 

We actually see a two-step buzz. A few days before the tournament started, mentions around the Wimbledon Championships began to spread with the 20^th of June 2012 marking the beginning of the real noise around the tournament. This buzz continued to increase and reached a peak on the 25^th of June 2012 which marked the beginning of the Championships.

 

The second step, was on the 8^th of July 2012: the day of the final played by Roger Federer and Andy Murray. The buzz and number of publications mentioning Wimbledon does tail off fairly quickly after this date, however there is a sustained buzz a week after the event because of the lots of comments on the Swiss’ victory.

 

Interestingly for this year's Championships, Wimbledon had compeition with another major sporting event: Euro 2012. Within the same period Euro 2012 had more publications talking about it than Wimbledon. In real terms we saw that Euro 2012 had more than 600 000 publications versus 300 000 for Wimbledon.

 

 

 

Twitter generates the biggest part of contributions around Wimbledon with a share of voice of 95% of total mentions. Other media and blogs have a limited share of voice very limited, with 3% and 1%.

 

The Swiss Master

 

 

 

 

This year again saw the Swiss Genius, Roger Federer win Wimbledon. Amazingly this was his 7th Wimbledon title, equalling Pete Sampras' record. The match was a great tennis spectacle which saw Andy Murray outplayed by Roger and one which we also saw Federer go back to his number 1 world ranking. 

 

Throughout the tournament publications on Roger Federer represent 7% of total tournament mentions. And interestingly, on the day of the final more than 3 000 publications were dedicated to him.

 

On the Italian side

If we lean over the Italian case, cybernauts have been very active on Internet and have widely cover the Wimbledon tournament. Like the other countries, Twitter generates the biggest part in publications. Indeed, Italian fans have commented tennis players’ performances on the social network:

 

 

 

 

Blogs also held the Buzz around this event, more than 200 blogs published articles on the tournament.

 

Each performance of each tennis players has been taking over Twitter, but also in the press and many blogs. Italian spectators have thrilled at the hand of Camila Giorgi’s performance against Maria Sharapova. Even if it’s not an Italian who won Wimbledon Championship, people on Internet really played a part in the tournament.

INFO

Antonella La Carpia, PR & Marketing Manager Ebuzzing Italia antonella.lacarpia@ebuzzing.com

TWITTER: @donnatonia